I recently learned a valuable lesson - just because a brand is particularly good in a few areas, they aren't necessarily good at everything. Oh, Pantene...why thou forsake me and turn my hair into paper? Yeah, it's that bad. Let's begin... The Consistency: For what it's worth, it's creamy and smooth. It does smell great. The Cost: Very cheap. I paid a little over $6 for this one. It's available pretty much everywhere. The Routine: I used it