Look, we all know Prime Day is basically capitalism’s Olympics. But this year, instead of spending your coins on random gadgets you’ll forget by August, why not shop with purpose? That means putting your hard-earned dollars into Black-owned brands that are making waves across beauty, home, wellness, and everything in between. Because buying Black isn’t a trend—it’s a mindset. And supporting these brands during Prime Day (and beyond) means helping build generational wealth,