If you've spent any time on TikTok in the last year, you've probably seen someone doing an "empties" video and gushing about Cyklar. The brand — founded by influencer Claudia Sulewski — has built a whole cult following around its oil-infused body washes, lotions, and body oils. The pitch is simple: skincare-grade ingredients, a shower gel that smells like a $200 candle, and a "get in touch with your
