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Look, we all know Prime Day is basically capitalism’s Olympics. But this year, instead of spending your coins on random gadgets you’ll forget by August, why not shop with purpose? That means putting your hard-earned dollars into Black-owned brands that are making waves across beauty, home, wellness, and everything in between.
Because buying Black isn’t a trend—it’s a mindset. And supporting these brands during Prime Day (and beyond) means helping build generational wealth, celebrate creativity, and say yes to products that come with soul.
🧼 For Your Skin & Soul: Black-Owned Beauty on Prime Day
- The Honey Pot Company – Up to 25% off
Plant-based feminine care that respects your body and your boundaries. Founded by Beatrice Dixon, and proudly made with intention. - Briogeo Haircare – 20–30% off
Created by Nancy Twine, this line brings clean beauty to curls, coils, and every strand in between. “Don’t Despair, Repair!” is a whole mood. - Bolden Skincare – Select items on sale
Two Black women on a mission to make melanin glow from the inside out. Clean ingredients. Real results. No ashy promises.
🏠 For Your Vibe: Home, Kitchen & Lifestyle
- Partake Foods – Up to 20% off
Delicious, allergy-friendly cookies and snacks founded by Denise Woodard. So good, you’ll forget they’re gluten-free. - Alaffia – Up to 30% off
Ethical beauty and wellness from Togo to your bathroom shelf. Fair trade, community-built, and crafted with African botanicals. - BLK & Bold Coffee + Tea – Prime Day bundles
Your morning routine just got a glow-up. This brand reinvests 5% of profits into youth programs. Sip with pride.
💪🏾 For Your Health & Hustle: Wellness + Fitness
- Golde Superfood Powders – Up to 20% off
From turmeric lattes to matcha magic, this Brooklyn-based brand brings wellness to your cup without the weird aftertaste or the $15 smoothie price tag. - Urban Hydration – Big savings on bath & body
Hydration is the name of the game—and your skin’s about to win. Founded by a Black couple who wanted better for our beauty aisles. - LUV + CO. Beauty – Natural beauty meets bold pigment
Because melanin deserves makeup that doesn’t play small. Clean, inclusive, and deeply intentional.
👏🏾 Why This Matters
Supporting Black-owned businesses isn’t just about checking a box—it’s about keeping Black entrepreneurship thriving, especially in spaces where representation has been scarce for far too long. These brands aren’t just keeping up—they’re redefining what excellence looks like.
And let’s be real: Prime Day is a great time to show support and stack up on quality products without breaking the bank.
🎯 Quick Tips for Prime Day Shopping Black:
- Search Smart: Type “Black-owned” into the Amazon search bar—seriously, it works.
- Use Amazon’s Black-Owned Business storefront: amazon.com/blackownedbusinesses
- Stack Your Cart Early: Deals go fast, and Black-owned products often sell out even faster.
- Leave Reviews: Help boost visibility by letting the world know how much you love the product.
Final Word:
Prime Day comes and goes, but your power as a consumer? That’s year-round. Use it to uplift, empower, and indulge in the kind of products that come from culture and community.
So go ahead—shop loud, shop proud, and fill that cart with joy and justice.
