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In honor of Black History Month and keeping up the theme of spotlighting Black-owned brands, I present some businesses that are available on Amazon.com. It may be something you’ve already known about or something new to you.
This is a list that is wide-ranging from health supplements to hair care to makeup brands. Please note, while these brands are founded by Black folks, it is not just for Black folks. Everyone can benefit from these products!
VitaHustle by Kevin Hart
Yeah, I had no idea Kevin Hart made jokes along with healthy shakes! LOL. From founder/owner Hart:
At VitaHustle, we’re on a mission to simplify daily nutrition. That’s why we
created a new kind of nutrition shake.
Packed with clean ingredients, superfoods, essential vitamins and protein, VitaHustle is the ONE thing you need for your daily dose of nutrition.
To purchase, click here.
Shedavi hair care
From founder Elizabeth Davis:
We provide concentrated hair care formulas designed to be safe yet effective. Our products are packed with highly researched natural ingredients sourced from around the world with proven track records for improving hair and scalp.
To purchase, click here.
BLK & Bold Coffee
From the co-founders, Pernell & Rod:
A lifetime friendship, shared values, and an immeasurable love for coffee & tea serve as the foundation for BLK & Bold Specialty Beverages. Co-founders, Pernell & Rod created this company with the desire to unite coffee and tea lovers worldwide through a common interest of investing in community, specifically for the youth. Pernell & Rod believe that if children are the future, then they should be equipped with resources to manifest their potential.
With that philosophy, BLK & Bold pledges 5% of its gross profits (revenue) to nonprofit organizations across America that are aligned to pouring into children the confidence, exposure, and guidance for them to be the best version of themselves.
Coffee for you. Impact for our youth.
I can personally attest to this coffee. I absolutely love and always pick up a box whenever I go to the store. It’s strong, rich, and most importantly, it’s very affordable! I highly, HIGHLY recommend it!
To purchase, click here.
Donna’s Recipe by Tabitha Brown
From content creator, Tabitha Brown, comes a hair care line that you don’t have to go to Target to purchase (smile!). You can just purchase directly from Amazon without stepping foot inside a Target if you don’t want to.
Donna’s Recipe was co-founded by Tabitha Brown (@iamtabithabrown) and Gina Woods (@ginalosangeles). Together, they embarked on a mission to provide exclusively vegan, clean ingredients in their products—ones that not only deliver results but also become eagerly anticipated staples in your hair care routine. The entire line is crafted with nutrient-rich, clean, vegan ingredients, ensuring a consistent and satisfying hair care journey. Discover Donna’s Recipe at DonnasRecipe.com, as well as at every Ulta Beauty store nationwide and select Target locations. In April 2023, Ulta Beauty recognized Donna’s Recipe as the Black-Owned Brand of the Year. Donna’s Recipe as received Allure’s Best of Beauty Award for their innovative Sweet Potato Pie Hair Cream.
To purchase, click here.
Flor de la Jara olive oil
Introducing “FLOR DE LA JARA”, an extraordinary premium extra virgin olive oil that emerged from a dream of the beautiful marriage of a man from Spain (Jorge), deeply rooted in a family legacy of three generations of olive oil producers, and a talented woman with Jamaican heritage (Tiffany), distinguished in the medical field with a passion for food and healthy products.
To purchase, click here.
Bolden skincare:
Bolden is the brainchild and passion of Chinelo and Ndidi, two dynamic women on a mission to embolden women around the world by celebrating their natural beauty. The two originally met as girls at boarding school in Nigeria but lost touch after Ndidi switched schools. Little did they know how their paths would cross and culminate in becoming not only business partners, but sisters-in-law.
Many years later, the two women now with MBAs in hand, reconnected in New York City. In a serendipitous twist, they ended up marrying brothers and became family. They both left corporate jobs to follow their passion and create a high quality line of skin care products designed to meet the needs of women of color.
Ndidi and Chinelo saw an unmet need and went about researching the best formulations to create an effective, beauty regimen.
Using the best ingredients to create the most effective formulations, their goal is to create a sense of empowerment, confidence and pride among all women. Believing that true beauty comes from feeling good in your own skin, they named their brand Bolden from the word embolden.
To purchase, click here.
Rap Snacks
This brand has been rather controversial from its inception, highlighting rappers when many in the community feel maybe they shouldn’t be? I don’t know. If we don’t promote us, who will? Still, your favorite rapper is featured (and sometimes partnered) on this snack brand.
From the founder, James Lindsay:
James Lindsay is a highly successful Miami-based entrepreneur and the Founder & CEO of Rap Snacks. By partnering with some of the rap game’s most recognizable names such as Cardi B, Migos, Lil Boosie, Rick Ross, Master P and Romeo, the brand has become one of the most visible hip-hop geared snack products over the last few decades. Rap Snacks celebrates its 25th anniversary in 2022.
To purchase, click here.
Kids of the World: Jumbo Puzzle – 48 Pieces – Kids for Culture
From the founders, Kristen and Lamia:
Hello there! We’re Kristen and Lamia, and we’re thrilled to be here as an ECE educator and a toddler mom. Together, as sisters, our mission is to support parents and educators in nurturing a sense of diversity, self-love, and self-awareness in children. We’ve designed our products with the intention of making children feel truly special, appreciating their own families and communities, while also introducing them to the beauty of differences and the wonders of the wider world.
We strongly believe that teaching diversity plays a vital role in fostering cultural competence, enabling children to develop empathy and understanding toward others’ unique experiences. We aspire to create a positive and inclusive learning environment that encourages children to embrace diversity and appreciate the richness it brings to their lives.
To purchase, click here.
Flawless by Gabrielle Union
Actress and entrepreneur Gabrielle Union dives into the hair care field with her new brand, Flawless. From the founders, Gabrielle Union and Larry Sims:
To purchase, click here.
Shades of Color – PlanHer
If you’re looking for a planner (and it’s not too late to get one!), I encourage you to purchase one from Shades of Color.
Shades of Color, LLC is a black owned business dedicated to bringing the highest quality African American and Inspirational gifts available. Our brand UPLIFTS and INSPIRES through the curation of distinctive one-of-a-kind African American and faith-based gifts, home décor, stationery, accessories and calendars.
Our original products are designed to stand out from the typical products offered in today’s market. A champion for black culture, Shades of Color was generated to spotlight the beauty, resiliency, and contributions of African Americans, dispelling societal stigmatization. The beauty of the African diaspora shines throughout every collection. We collaborate with several African American community groups, churches and sororities as well as new and established businesses.
Shades of Color is constantly evolving and is one of the leading brands in the African American gifts industry. We spread positivity through our products as well as our philanthropic efforts within the African American and local community.
There you have it! 10 Black-owned brands from Amazon (and there are a ton more!) you should purchase from this month and quite frankly, every month!
Have you tried any of these brands? What were your favorites?
